Course Introduction

SEO is the backbone of every website. SEO techniques are used to rank the sites so that search engines like Google, Yahoo, Bing, etc. can locate it easily. Every website tends to gain more website traffic and better search rankings, it all happens using proper SEO techniques. Nowadays, as every business has their website on the internet, there is tremendous competition in the field of Internet Marketing. SEO plays a critical role, so the demand for SEO experts has also increased rapidly. In our Advanced SEO Training course, the delegates will gain knowledge about the latest tips, techniques and strategies to get a website ranked in the organic results.

Search Engine Optimisation (SEO) Course

The delegates undertaking this course will gain an understanding of search engine algorithms and how they affect organic search results and websites. The course will provide the knowledge about creating an effective SEO strategy, including how to select keywords and perform keyword research. The delegates will also learn consumer psychology and search behavior in order to identify opportunities to improve a website’s search optimization.

Course Content

Introduction

  • What is SEO?
  • Benefits of SEO
  • SEO definitions and terms
  • Impact of SEO

Working of Search Engine

  • Indexing
  • Crawling
  • Analyse search results
  • How search engine works
  • Google Analytics tools
  • Google Webmasters Tools

Keyword Research

  • Keywords
  • Various tools used for keyword research
  • Making keyword list
  • Long tail and short tail keywords
  • Analyse keywords
  • Group and manage the keywords

On page optimisation

  • On page elements
  • Optimising content
  • Optimising content for various devices

Website optimisation and management

  • Role of SEO in domain name
  • Manage URL's of website
  • Find and clear duplicate content

Advanced tactics for SEO

  • SEO audits
  • Important SEO tools
  • Carrying content audit

Off-page optimisation

  • Importance of linking
  • Evaluate backlinking
  • Methods of link building
  • Making links through social media sites and networks
  • Advanced concepts

Google Algorithms and SEO trends

  • Authority of Brand
  • Online PR
  • Outreach
  • Growth hacking
  • Google Algorithm updates
  • Knowledge Graph
  • Semantic search

Link building and analysing backlink

  • Various techniques of link building
  • Manage backlink profile
  • Link building
  • Analysis tools
  • Make page rank

Content Strategy

  • Content promotion
  • Content marketing
  • Local SEO
  • Mobile SEO
  • Social media and SEO

SEO Strategy

  • Web Analytics
  • Measure ROI on SEO
  • SEO reporting

Marketing your website

  • Create marketing plan
  • Marketing teams
  • Manage business listing

What's Included

Tutor Support

Tutor Support

Refreshment

Refreshment

Certificate

Certificate

Prerequisites

  • There are prior requirements of this course. However, knowledge of necessary internet skills, including Google search engine can be beneficial.
  • Having fundamental knowledge of SEO can be beneficial
  • The delegate must have a live website or the one they are building.

Target Audience

Anyone who wants to gain knowledge about SEO techniques to become proficient in using SEO practices can enroll in this course.

Below mentioned professionals can also enrol in this course:

  • Marketing managers
  • Digital marketing professionals
  • SEO experts
  • Content Writers
  • Sales professionals
  • Marketing experts
  • Entrepreneurs
  • Business Owners
  • Management graduates
  • Business and Communication graduates

Delegates Will Learn How To

  • Understand the importance of SEO
  • Understand various techniques of SEO implementation
  • Gain advanced understanding of SEO
  • Learn to Google tools like Google Analytics and Google Webmasters
  • Create SEO strategies for business
  • Learn to gain organic traffic to boost the website performance
  • Understand the working of Search engine
  • Learn various research methods for collecting data
  • Apply SEO strategies to market the website successfully
  • Learn to manage sites and troubleshoot the conflicts
  • Learn best practices for SEO
  • Understand techniques of Link Building
  • Measure the success of site
  • Enhance your skill set

Training Solutions at Your Convenience

Our objective has always been to address and resolve the problems of our learners in an efficient manner and improve their learning prospects. We are accustomed in providing training courses as per our learner’s convenience. We love every opportunity to use our experience to resolve difficulties confronted by learners.

Search Engine Optimisation (SEO) Course Training Calender

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Key Points

Duration: 1 Day*

Tutor Support

Refreshment

Certificate

course-virtual

Glasgow

Best Selling Course in Glasgow

Fri

13

Dec

2024

£3495

Duration: 1 Day

course-virtual

Reading

Best Selling Course in Reading

Fri

20

Dec

2024

£3495

Duration: 1 Day

course-virtual

Bristol

Best Selling Course in Bristol

Fri

27

Dec

2024

£3495

Duration: 1 Day

Search Engine Optimisation (SEO) Course

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Reach Us at +44 161 884 3134 or info@bestpracticetraining.com for more information.

Optional add-ons

6 Months Access - £219

Extend your access to match your schedule.

1 Year Access - £439

Give yourself as much time as you need to complete the course

Search Engine Optimisation (SEO) Course

hours

40 Hours (on average)

days

90 Days Access

administration

40 Hours (on average)

  • Course Price

    £1095

  • add-ons Price

    £0

  • Sub-Total

    £1095

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Search Engine Optimisation (SEO) Course

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